Hong Kong · Asia-Pacific

Where sport
meets strategy.

Ludus Concepts is a boutique sports marketing consultancy. We build partnerships, deliver events and shape reputations for the world's most respected brands.

See our work Start a conversation
RolexPanasonicHiltonCathay Pacific EFG BankCitiPrudentialHSBC Asian TourEuropean TourLagardèreWTA

Selected work

Moments that
moved the needle.

EFG Hong Kong Ladies Open tournament collage

Hong Kong Golf Club · EFG Bank

EFG Hong Kong Ladies Open

868 features — 4× in two years

HKFC Citi Soccer Sevens teams on the pitch

Lagardère

HKFC Citi Soccer Sevens

HK$31M in PR value delivered

Hong Kong Open championship trophies

Asian Tour · European Tour

Hong Kong Open

3,839 pieces — up 97% year on year

Prudential Hong Kong Tennis Open out-of-home campaign

Prudential

Hong Kong Tennis Open

City-wide integrated media buy

PRURide Six Day Hong Kong launch ceremony

Prudential

PRURide Six Day

550 features · 132 accredited media

Women's Amateur Asia-Pacific campaign imagery

Tournament Committee

Women's Amateur Asia-Pacific

$29.95M PR value — 4× year on year

Waisale Serevi book launch, a Ludus rugby engagement

Regional sevens circuit

Rugby Experience

8+ tournaments & engagements

Best of British Hong Kong harbourfront festival

Event organisers

BEST OF BRITISH

Annual harbourfront festival

Ludus Concepts event delivery in Hong Kong

The Ludus story

Built for the business of sport.

Ludus Concepts was born from a single belief: that sport deserves marketing as intelligent and passionate as the athletes and fans at its heart.

Our story begins with Roco Communications, a communications agency built on strong media relationships and a reputation for getting results. As the sports practice grew, so did the ambition. In 2018, Ludus Concepts was established as a standalone sports marketing consultancy — strategy, creativity and execution under one roof.

Ludus is Latin for play, for game, for school. It captures exactly what we do: we work in the world of play, we understand the rules of the game, and we bring a depth of knowledge that only comes from years of study and practice.

Sport is our school, and we are lifelong students of it.

Chloe Biggs — Founder & Director

What we do

Three pillars.
One standard.

Brand activation: players taking part in a culinary challenge Event delivery: trophy presentation ceremony Media buying: large-format out-of-home campaign

01

Brand Management & Activations

Great sports marketing starts with the right partnership and ends with fans remembering your brand for all the right reasons.

We help rights holders and brands identify, negotiate and maximise sponsorship opportunities that deliver genuine commercial value — from strategic evaluation to on-the-ground activation.

  • Partnership development
  • Strategy & evaluation
  • Consumer engagement
  • Creative services

02

Events

Sport is at its most powerful when experienced live.

We plan, manage and deliver events that capture that energy and translate it into lasting brand impact — professional tournaments, corporate hospitality and fan-facing activations, delivered with meticulous planning and calm execution.

  • Event planning & delivery
  • Hospitality management
  • Tournament operations
  • Experiential activations

03

PR & Communications

Having the right story is only half the battle — telling it to the right people, in the right way, at the right time, is what wins.

We combine traditional media relations with digital-native thinking. Our press offices have supported major tournaments across golf, tennis and cycling, and our digital campaigns have reached millions. Every strategy is tailored, every message purposeful, every result measured.

  • Media relations & press office
  • Digital & social strategy
  • Content creation
  • Media buying
  • B2B sales support

Measurable impact

We measure what matters.

0B

PR value delivered
Hong Kong Open 2019

0

Coverage pieces
up 97% year on year

0

Features generated
EFG HK Ladies Open

0M

PR value
Women's Amateur APAC

0M+

Facebook impressions
Hong Kong Open

0

Accredited media
over three days

Leadership

Chloe Biggs

Founder & Director · Hong Kong

Chloe founded Ludus Concepts with a clear purpose: to bring world-class sports marketing expertise to brands and rights holders across Asia-Pacific.

Her career spans three of the world's most dynamic cities — London, Singapore and Hong Kong — combining global strategic thinking with granular regional knowledge. Her formative experience came with the Asian Tour, one of golf's premier professional circuits, where she developed deep expertise in tournament operations, sponsor management and media relations at the highest level of the sport.

  • Delivered major campaigns across golf, football, tennis, cycling and rugby
  • Built press offices for tournaments attracting 100+ international media
  • Managed integrated media buys across Hong Kong and Asia-Pacific
Chloe Biggs, Founder and Director of Ludus Concepts
Chloe Biggs Founder & Director

Let's talk

Play smart.

Tell us about the partnership, the event or the story you need to tell.

chloe@ludus-concepts.com +852 9863 8058